Articol referitor la optimizarea paginilor web, optimizare site pentru motoarele de cautare - SEO Romania.
 Linking Strategies That Bring Results
Website link
popularity is used to indicate how many other web
pages link to your web page. It is calculated by counting
the
number of web pages that contain your link, also known
as
inbound links.
Proper website linking
strategies can help you gain inbound links which in turn
can greatly improve your search engine ranking.
For this reason, it's wise to maintain link popularity
strategies as part of your overall search engine optimization
efforts.
There are several
linking techniques and strategies used to obtain inbound
links. Here are a few popular strategies that just may
bring you the results you need:
1. Reciprocal
linking
This strategy involves exchanging links with other sites.
You put their link on your site, they put your link on
theirs. Probably the most common linking strategy, but
there are a few do's and don'ts to keep in mind:
- Link only to
sites that have a page rank.
It's my preference to link to sites that have a page rank
of 4 or better, however lower ranking is certainly acceptable.
I don't, however,
recommend linking to sites that have no page rank at all.
Sites that are penalized by the search engines for spamming
or other various reasons will not achieve page rank, therefore;
if you link to them you are liable to be penalized as
well. This is not to say that all PR0 sites are being
penalized,
this is not the case at all, but since you have no way
of knowing for sure, it's safer, in my opinion, to wait
until the site gains some sort of page rank before you
link to it.
- Look for sites
with high page rank but few links.
The higher the
page rank and the fewer the links, the better. Stay away
from link farms, these are typically sites with low or
no page rank and many, many links.
- Link only to
like sites.
Link to sites that are related to your site's topic. If
your website is about pet care, link only to sites that
are about pet care.
- Include your
best keywords in the title and description that you
give to your reciprocal link exchange sites. This creates
association between your keywords and your site.
- Place your
very best link exchange sites on your home page.
Don't overload your homepage with links, however it's
acceptable to include a few high page rank links.
Try to make
sure the links coming into as well as going out from
your page are related to the content on your page. Also
try to keep the text of the link itself related to your
page's topic.
2. Write articles
and submit them to sites that accept articles.
Submit your articles with your resource box containing
your name and website address. Article sites often have
high page rank. Also, if someone decides to use your article
on their site or in their newsletter you've just received
a new
inbound link.
3. Write product
testimonials for products you found worthwhile and
make sure the testimonial contains your website address.
You will not only gain an inbound link, you can draw traffic
from those that read your testimonial.
4. Include your
own website's navigation as a linking strategy.
Every page of your site should include links to the rest
of your site. It's a good idea to include a site map as
well. Keep all your site navigation links consistent on
each page.
5. Create useful
and unique content on your website that will compel
others to link to you. This will not only help improve
your link popularity but it will also satisfy the search
engines and very possibly increase your keyword search
ranking.
6. Join Forums.
Ask questions and contribute your knowledge.This will
allow you to place your site URL in your signature line,
which in turn creates an inbound link for you.
Sursa newsletter-ul entireweb.
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